With hopes of merging dwell music and weed tradition, Insomniac CEO Pasquale Rotella has introduced a partnership with RNBW, a premium hashish model.
For the primary time ever, hashish lovers will have the ability to buy merchandise and Insomniac music pageant tickets in a single fell swoop at choose retail places, in line with a press launch. The alliance marks a first-of-its-kind endeavor and one which goals to determine an built-in service for herbalists and audiophiles alike.
The primary curated ticket bundle to be supplied is offered now and represents one in all two phases of the partnership’s rollout. Till October twenty first, customers buying on-line and in-person at Cookies, Stiiizy, Harborside, Jardín, Thrive, Planet 13, and Sixty 4 & Hope places in California and Nevada could have entry to the primary bundle, the discharge of which aligns with the long-awaited twenty fifth anniversary of EDC Las Vegas.
Contemplating Rotella’s stellar repute for experiential activations, it ought to come as no shock that the second part will likely be a bodily expertise at Insomniac music festivals referred to as RNBW World. The sequence goals to “provide a completely interactive journey into the world of premium hashish” by way of interactive shows and picture alternatives in addition to particular musical programming.
Competition-goers may even have the ability to pre-order hashish merchandise from onsite dispensaries, a growth that might show to be a harbinger as an increasing number of states legalize consumption lounges.
“Intersecting dwell music and hashish tradition is one thing I’ve been wanting ahead to and the time is lastly right here,” Rotella mentioned in a celebratory Instagram submit. “I can’t await us to take this immersive journey collectively.”
RNBW sells pre-rolls, edibles, vapes, and different premium merchandise, however on the core of the model’s worth proposition is its aim to normalize hashish consumption at dwell music occasions.
“We’re thrilled to associate with RNBW and help hashish’ speedy transition from underground into mainstream tradition whereas including a high-quality product line to our strong retail providing,” mentioned Matt Hawkins, Chairman and Interim CEO of Harborside, one of many oldest and most revered hashish retailers in California. “Nineteen U.S. states and Washington D.C. have legalized adult-use hashish and the general public overwhelmingly advocates for expanded entry to leisure hashish. Harborside is proud to make our stake on the intersection of dwell music and hashish, two actions which have been loved concurrently for generations.”
You possibly can learn extra about RNBW right here.