AHOY Comics has introduced a brand new cope with Lunar Distribution to distribute the writer’s single-issue comics. The association was introduced by AHOY in a social media put up yesterday afternoon.
BREAKING NEWS: AHOY Comics is including Lunar as a direct market distributor for its single-issue comics. (Please observe that Lunar shouldn’t be distributing AHOY commerce paperbacks). pic.twitter.com/bcCFyrQLEU
— AhoyComicMags (@AhoyComicMags) July 8, 2021
The one-issue distribution cope with Lunar shall be along with Diamond Comics’s distribution of each AHOY’s single points and picked up editions for the direct market. Earlier this yr AHOY signed with Simon & Schuster in a deal to convey their collected editions into the bookstore market.
The deal is massive information for Lunar, one of many two firms who opened up store final yr to distribute DC Comics following the pandemic-caused Diamond shutdown. Lunar, the only remaining DC Comics distributor following the shuttering of Midtown Comics-run UCS on the finish of 2020, is the distribution arm of Low cost Comedian Ebook Service (DCBS), the large mail-order comics retailer.
AHOY Comics would be the third writer Lunar distributes. Along with completely distributing DC Comics, earlier this yr Lunar additionally added Scout Comics titles to their choices. The primary single-issue title accessible for retailers to order from Lunar is Paul Fixed and Fred Harper‘s Snelson #1, which has a last order cutoff date of this Sunday.
AHOY’s addition of Lunar as a distributor could possibly be seen as one other blow to the once-dominant Diamond Comics Distributors, who after dropping DC Comics final yr misplaced their different greatest writer, Marvel Comics, to Penguin Random Home earlier this yr. Diamond’s place as a distribution monopoly took an enormous hit final yr throughout their aforementioned shutdown, which successfully introduced the periodical financial system of the direct market to a screeching halt at a time when retailers have been already struggling as a result of pandemic, and which shone an enormous highlight on Diamond’s place as a single level of failure for the normal comics trade. Sure, AHOY’s Lunar deal shouldn’t be a whole severing of ties with Diamond, however between the addition of Lunar and the cope with S&S they’re clearly organising contingency plans in case of future Diamond calamities.
Who’ll be subsequent?