Established in 1977, Unidisc Music has grown exponentially over time to develop into considered one of Canada’s largest unbiased document labels. With a lifespan over 4 many years lengthy, their intensive catalog has been immersed in popular culture by the years, even showing in iconic tv exhibits akin to The Contemporary Prince of Bel-Air, Intercourse and the Metropolis, and Gray’s Anatomy, amongst others.
To have fun the evolution of dance music, Unidisc has enlisted among the world’s most famed digital music artists to provide distinctive remixes of the label’s music. This endeavor, known as the “Reimagining Marketing campaign,” was created by Francis Cucuzzella—son of founder George Cucuzzella—as a approach to modernize among the imprint’s timeless classics.
Francis’ purpose in launching the initiative is to “pay homage to the artists who formed dance music and people spreading it right this moment globally,” in keeping with an announcement. “Music Greats akin to Geraldine Hunt, Patrick Cowley, Trans-X and Lime propelled the motion of letting unfastened on the dancefloor and have left a mark on the artists of right this moment, the very artists who encourage me and my work,” Francis asserted. “I knew I needed to discover a approach to share this sense with others.”
With the “Reimagining Marketing campaign,” Unidisc strives to showcase the classics that influenced the through-lines of dance music, and hopefully impression new generations of the style’s admirers. The yearlong undertaking was launched with assist from Claptone, a fabled German DJ and digital music producer who has confirmed his means to reimagine music over time with a slew of honored remixes.
A knack for reimagining sounds
Having been within the scene for almost a decade now, touring all around the globe and acting at legendary festivals and venues akin to Tomorrowland, Pacha, and Hello Ibiza, Claptone has established himself as a world-renowned artist.
Claptone is greater than a music producer—he’s a prolific performer who has all the time been one to play with identities. Past his iconic masks, he explores totally different strategies in order to not be pigeonholed into one identifiable sound, which is a giant think about his success. Claptone has been been capable of develop and evolve by reinventing himself album after album, the mythos of dance music gushing by every launch. This high quality has translated into his profound means to provide sensational remixes.
A few of his hottest reworks embody these of Gregory Porter’s “Liquid Spirit” and RÜFÜS DU SOL‘s “Sundream,” amongst a myriad of others. With an exhaustive catalog below his belt, Claptone has demonstrated again and again an inherent ability for repurposing sounds into one thing all his personal. “I’ll spend a number of hours with the unique observe and I must have an thought of how you can make it work within the Claptone type and on the dance ground right this moment,” he defined in a digital interview with EDM.com. “If I’ve that, then it’s inspirational to me as effectively which is essential.”
Launching the “Reimagining Marketing campaign”
To date Claptone has been joined by fellow dance music luminaries Carl Cox, Purple Disco Machine, and Jacques Greene to launch the “Reimagining Marketing campaign,” marking an thrilling new chapter for Unidisc by reinventing its biggest hits. An expansive roster of proficient producers will even quickly be concerned.
When Unidisc approached Claptone to kick off the marketing campaign by producing a remix of the 1983 disco hit “Dwelling On Video” by Trans-X, he discovered himself instantly drawn to the chance. “‘Dwelling On Video’ again then was a kind of trendsetting dance tracks earlier than there actually have been such a factor as dance tracks. That’s how early it was,” Claptone mentioned. “It was a groundbreaking piece of music and it was arduous to say no to that.”
Approaching a remix alternative of this magnitude might be daunting, particularly for such an iconic tune—even for somebody of Claptone’s acclaim. “I used to be actually joyful that I acquired requested, and just a little bit nervous as effectively,” he admitted whereas recollecting his preliminary thought course of. “In a remix, the purpose is to make one thing higher, and for a tune like ‘Dwelling On Video’ it is extremely tough to perform this.”
Claptone additionally mentioned that at instances, he felt as if he was sitting within the studio with Trans-X. “As a remixer, you get a specific amount of stems that have been part of the unique observe and it’s actually like a journey again in time,” he continued. “Virtually as if you’re sitting there with the unique artist within the studio.”
Engaged on unique music
Along with his remixes, the German tech home titan has been preserving busy engaged on unique music. Simply final week, he launched a spellbinding single titled “Zero.” “[Zero] is the primary of many, many singles to come back as a result of there will probably be an album later this 12 months,” Claptone instructed us.
Since Claptone hasn’t launched an album since 2018’s Fantast, his forthcoming document is a extremely anticipated assortment of unique music, to say the least. “I labored arduous on this album over the previous one-and-a-half years and I believe it payed off,” he exulted. Single by single, these unique items will probably be launched within the close to future, closing in on the album in November, Claptone mentioned.
Maintaining with the instances
Whereas in-person occasions are restricted because of the impression of COVID-19, Claptone has been capable of keep a connection along with his followers by way of livestreams. They’re but another excuse why the producer was a superb selection for launching the “Reimagining Marketing campaign,” contemplating his repute as an artist with a starvation to pivot creatively.
“It began with Claptone In The Circus, however I’ve been doing a little house streams after which some rooftop ones,” he mentioned, explaining how he strives to maintain issues recent. “I’ve additionally been going into golf equipment which might be unable to be operational presently, working with many various golf equipment for various streams. I even attempt to choose a theme for every stream to make it attention-grabbing and just a little extra timeless.”
Whereas livestreams have been a pleasant respite to assist us address the absence of stay exhibits through the pandemic, nothing beats the power from a crowd. “I actually hope we recover from the entire streaming factor quickly and may get again to partying in-person. Nothing beats that feeling,” Claptone mentioned. Till then, followers can watch a brand new stream each Saturday by way of Claptone’s YouTube channel and Fb web page.
You could find Claptone’s remix of “Dwelling On Video” in your most well-liked streaming service right here.